Tag Archives: MarketingRev

On Being a Blogging Fool

I’m at an overlap for a couple of weeks where I’m writing for four blogs. It’s a little insane, but it’s keeping me very well engaged. I’ve decided that after I finish my gig guest-blogging for Unica, I’m going to continue the same focus with my MotiveLab blog, and turn Marketonomy into more of a dedicated look at the broader issues of marketing–in essence just distilling out from Marketonomy the social media content and leaving the rest.

I’m working on an editorial plan that will turn each blog into a dedicated area of focus. So my expanding media empire of one will consist of MotiveLab (social media), MarketingRev (marketing tech) and Marketonomy (the marketing profession). I’ll eventually put a small meta-navigation bar at the top of each blog to link them together. I should have this all in place by the first week of April.

In the meantime, I’ve been writing today about a new blogging platform for businesses at MarketingRev, called HubSpot, which looks promising. I’ve been writing about some funny social media trends at Unica, including speculation over how American Idol Sanjay has survived despite really bad singing, and Expedia’s Wiki Whitewashing (hat tip: Mike Moore). And finally, I wrote a short entry about the market penetration of the Social Media meme at MotiveLab.

The Power of Social Media

Big day today.

First, today marks the launch of MarketingRev.com, a news blog covering technology for marketers. This is an evolutionary step in the development of the Value Added Marketing Association, whose mission is to accelerate the development of marketing technologies, and the advancement of a marketing technology community. MarketingRev assists that goal by providing news and insight into marketing technology and the industry at large, drawing together and informing marketers who understand the critical role technology plays in the evolution of marketing as a corporate function. If you’re a technology provider, please submit your company profile and news directly to MarketingRev for coverage.

Second, today is my first day as a guest blogger for Unica’s Marketing Consortium. I’ll be blogging for the month of February on the topic "The Power of Social Media", exploring the meaning, the origins, the hype, and of course, the relevance of Social Marketing to marketing practitioners. I’m opening today with an invitation to weigh in on the meaning of Social Media, and how you experience it as a marketer and as a consumer. There’s a lot of good dialog that’s been happening on the Unica blog, so please join the fray.

Finally, I’ve finally made the decision to relaunch MotiveLab as an agency focusing on Social Marketing. I’ve pulled down the MotiveLab site for a couple of weeks to reshape the content and position the company. I’ll be announcing some exciting partnerships after the relaunch in a few weeks. In the meantime, I’ll be digging deeper into the social media trend, both in concept at the Unica blog and in practice with MarketingRev.