This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on what they actually shop for and buy online.
I found Baynote at the Web 2.0 conference last year–not in some flashy booth, but in a vendor mosh pit of small demo tables. Their value proposition was so intriguing, I sought Jack out for an interview. But don’t take my word for it, judge for yourself. As always, these videos are unpaid content, produced by MarketingRev and our friends at Miner Productions.
This is the second in the set of marketing technology videos I produced for MarketingRev. This week, I’m interviewing Matt Roche from Offermatica, one of the world’s leading experts on optimization and multivariate testing. As I posted on MarketingRev:
Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and deliver content that resonates most with customers online. As you’ll hear from Matt there are different types of optimization strategies, from multi-variate testing to behavioral targeting and beyond, but the goal is always the same–to listen to your customers and deliver content that’s most relevant to their interests.
This is a critical area of technology that marketers must understand, and Matt is as incisive and insightful in explaining the technology as any expert in the field. Offermatica also has a great set of resources on its site to explain optimization in more detail.
As always, big thanks to Miner Productions, and their wonderful crew for all the help and support on video production.
A few months ago, I started an ambitious project to video tape thought leaders in marketing technology. My good friends at Miner Productions partnered with me to shoot and produce a series of videos for MarketingRev, and we got some great material. But along the way, I got side-tracked with the SocialRep venture and the videos languished on the shelf.
One of my New Year’s resolutions was to wrap up loose ends, and this is definitely the biggest. A lot of talented people gave me a lot of time and support in putting these videos together, and the only way I can show my appreciation is by publishing their work. I’m posting the videos at their intended home on MarketingRev, but I’m also going to publish them here. First up: John Girard from Clickability, who’s been a big supporter of MarketingRev and this video series. Thanks!