Tag Archives: Unica

The Power of Social Media

Big day today.

First, today marks the launch of MarketingRev.com, a news blog covering technology for marketers. This is an evolutionary step in the development of the Value Added Marketing Association, whose mission is to accelerate the development of marketing technologies, and the advancement of a marketing technology community. MarketingRev assists that goal by providing news and insight into marketing technology and the industry at large, drawing together and informing marketers who understand the critical role technology plays in the evolution of marketing as a corporate function. If you’re a technology provider, please submit your company profile and news directly to MarketingRev for coverage.

Second, today is my first day as a guest blogger for Unica’s Marketing Consortium. I’ll be blogging for the month of February on the topic "The Power of Social Media", exploring the meaning, the origins, the hype, and of course, the relevance of Social Marketing to marketing practitioners. I’m opening today with an invitation to weigh in on the meaning of Social Media, and how you experience it as a marketer and as a consumer. There’s a lot of good dialog that’s been happening on the Unica blog, so please join the fray.

Finally, I’ve finally made the decision to relaunch MotiveLab as an agency focusing on Social Marketing. I’ve pulled down the MotiveLab site for a couple of weeks to reshape the content and position the company. I’ll be announcing some exciting partnerships after the relaunch in a few weeks. In the meantime, I’ll be digging deeper into the social media trend, both in concept at the Unica blog and in practice with MarketingRev.