On Being a Blogging Fool

by Chris Kenton on March 19, 2007

I’m at an overlap for a couple of weeks where I’m writing for four blogs. It’s a little insane, but it’s keeping me very well engaged. I’ve decided that after I finish my gig guest-blogging for Unica, I’m going to continue the same focus with my MotiveLab blog, and turn Marketonomy into more of a dedicated look at the broader issues of marketing–in essence just distilling out from Marketonomy the social media content and leaving the rest.

I’m working on an editorial plan that will turn each blog into a dedicated area of focus. So my expanding media empire of one will consist of MotiveLab (social media), MarketingRev (marketing tech) and Marketonomy (the marketing profession). I’ll eventually put a small meta-navigation bar at the top of each blog to link them together. I should have this all in place by the first week of April.

In the meantime, I’ve been writing today about a new blogging platform for businesses at MarketingRev, called HubSpot, which looks promising. I’ve been writing about some funny social media trends at Unica, including speculation over how American Idol Sanjay has survived despite really bad singing, and Expedia’s Wiki Whitewashing (hat tip: Mike Moore). And finally, I wrote a short entry about the market penetration of the Social Media meme at MotiveLab.

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