This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on what they actually shop for and buy online.
I found Baynote at the Web 2.0 conference last year–not in some flashy booth, but in a vendor mosh pit of small demo tables. Their value proposition was so intriguing, I sought Jack out for an interview. But don’t take my word for it, judge for yourself. As always, these videos are unpaid content, produced by MarketingRev and our friends at Miner Productions.