When Security Increases Exposure to Risk

by Chris Kenton on May 30, 2007

I’ve published the full post of this story at my MarketingRev site. Please check it out. I think it’s important enough for wider dissemination.

I’m a customer of a little company called CountryWide Financial, a holding company of various financial and banking services, including insurance, mortgage, commercial loans and capital markets. Actually, they’re one of the largest financial companies in America, with many thousands of customers who trust them to safeguard personal data. Like many financial companies, CountryWide frequently changes and upgrades its security policy for handling online transactions. But the latest upgrade ensures that I will never use the CountryWide site again to handle transactions, and it’s an issue that has enormous impact for marketers who are charged with safeguarding customer relationships and brand image, if not directly responsible for customer data.

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