It’s been a week since I last posted, which feels like an eternity. I’ve been heads down driving relentlessly through twenty hour days and caffeine-fueled eternities at my desk, drumming out the new Web site for MotiveLab. And now it’s launched. And my head is spinning. I never expected that I would end up building another agency, but here I am, and I’m incredibly excited. There’s nothing quite like running blindly ahead, running completely on faith in finding your way, or your way finding you, and then watching it all fall into place. MarketingRev and MotiveLab are more perfectly matched as synergetic partners than if I had engineered it, and they’re completely different than what I expected.
I’ve got a lot of things happening on the perimeter. I’ve had some great discussions continuing on the Unica blog about various challenges and opportunities in Social Media. I’ve got some great partnerships emerging with BuzzLogic, Clickability, Netline, and SimpleFeed. And probably more significant than anything else, I’ve started working on a book with Victor Cook to create a more mainstream explanation of the concepts in Competing for Customers and Capital. It’s hard to believe I was reading his articles in academic marketing journals a decade ago, and now I’m collaborating with him. We’re looking for ways to make the production of material more open and accessible than traditional book projects–inspired in some ways by Chris Anderson’s Long-Tail "blog-on-the-way-to-a-book" concept. We’ll see how that shapes up.
I’ve still got a lot of tweaking and refinements to make on the MotiveLab site. Please don’t be shy with feedback and suggestions. I’m sure I’ll be up for all kinds of skeptical and cynical comments from the punditsphere about a "social marketing" agency, and that’s okay. For the first time in a long time I’m very clear about the path ahead. It’s a nice change.