Tag Archives: videocasting

Party Like it’s 1997

I’ve just dropped into one of the busiest stretches of business I’ve had in a long time, and a lot of changes are looming on the horizon that may affect Marketonomy. It feels like 1997 all over again. For starters, I’ve been invited to guest blog for Unica for the month of February–which will actually start next week. Given the roster of previous guest bloggers, I’m taking this as a big honor and I’m quite excited to get started. I’ll be focusing on The Power of Social Media, and drawing together insights and opinions from across the marketing and media landscape. I’m not sure yet how I’m going to resolve my posts there with Marketonomy, but it’ll work itself out.

Additionally, I’m launching a new blog tied into the Value Added Marketing Association. I’m not going to say much about it before it launches, except to say that it’s brought me the opportunity to work with a lot of exceptional marketing veterans and newcomers, and I have a strange uncanny feeling that this will prove to be a much bigger step than it has seemed in constructing it.

I’m also in the middle of a major decision about MotiveLab. I didn’t set out to start another agency–I’ve been far down that road before with a lot of great successes and failures, the kind that make you pause before you do it all over again. But the work I’m being asked to do is leading more and more in that direction, and I’ve arrived at the point where I need to make a clear decision about whether to keep it a loosely defined consulting banner, where I can do whatever kind of work I want in marketing and tech, or whether to put a stake in the ground and launch an agency. The truth is, I’ve already made the decision–I just haven’t been honest with myself yet that I’ve made it. Isn’t life fun?

Finally, I’m doing some interesting and challenging work in podcasting and videocasting that I’ll be able to show soon. You don’t realize how much of a shift this medium is–it’s just audio and video over the web, right?–until you get down in the trenches and try to make a program that works. I’ve been working with a team at Informatica developing a series of vidcasts spotlighting some of their c-level executives, and we just wrapped the shoot yesterday, in preparation for syndication beginning the first week of February. I’m working on an analysis of videocasting and its impact on the evolution of social media, which I’ll be able to post when the series goes live.

So, here’s to being busy. And here’s to life on the near side of the next bubble.