Tag Archives: social media strategy product lifecycle

Social Computing Strategies for the Product Lifecycle

I’m cross-posting this from MotiveLab, because it’s relevant to a wider audience.

Jeremiah Owyang has a fantastic post on his blog that you should read and then print and post on your office wall. It is an easy to understand framework for applying social media strategy and tactics throughout the product lifecycle, and provides specific examples at every stage of the lifecycle for how business teams should engage with their customers. It’s not worth your time to read my analysis of the framework, I think it speaks for itself. There’s a lot that could be added–particularly a view from the customer relationship lifecycle–but I can’t tell you how gratifying it is to see a blogger generate this kind of intellectual capital. Kudos Jeremiah. Bring us more.