You can have a big marketing budget, a big name spokesperson, a big event with huge publicity and emotional appeal, but if you’ve got a junky product, it won’t improve your sales. Witness today’s report of the Pontiac G6 debacle. Oprah Winfrey gave away 276 of these cars on a tear-jerking show that set the marketing world on fire. But, sales have dropped through the floor.
Art Spinella, an industry observer and marketer, summed it pretty succinctly:
Spinella said neither GM’s marketing department nor Winfrey can be blamed for the market performance of the G6.
"It’s one thing to have that kind of a major marketing coup, but you
need to back it up," said Spinella, who said he believes that the
vehicle is an underwhelming package in a competitive marketplace.