Tag Archives: marketing finance

The Marketing Duel of Coke vs. Coke

Victor Cook has just posted a great analysis of the internal battle over marketing strategy that has divided Coke since the merger of its marketing and bottling enterprises. The analysis itself is educational. But when you realize that only a small group of marketers in the country can drive, much less understand, this level of analysis, you get a crystal clear sense of why so few marketers have a seat in the boardroom.