Comments on: Social Media and the Cult of Marketing ROI

By: Sam Decker

Sam Decker — Sun, 05 Apr 2009 03:06:44 +0000

Great post. I find a lot of companies focus on the social and community part of their strategy and forget the marketing and commerce part. The key is to build a strategy that has harmony between the two. ROI comes from sales and revenue. And the tracking of ROI means that you have to be able to track from the social activity to the sale of a product.

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By: Michael Cayley

Michael Cayley — Fri, 03 Apr 2009 01:03:20 +0000

Hi Chris – thoughtful post.

I agree.

I hope that you will review “Introducing Social Capital Value Add”. It is my proposal to address these issues. http://bit.ly/TSkL

They are clearly top of mind with a lot of people. They were the focus of a panel discussion yesterday at the Web 2.0 Expo & last week on an ROI & measurement panel that I participated in at the Business of Community Networking Conference in Boston. http://bit.ly/4rR34

By: Amol Mohandas

Amol Mohandas — Thu, 02 Apr 2009 06:10:20 +0000

Hi Chris, thanks for that

Regarding some good sources of information and insights on this topic, my mentor Ravi Kiran, (CEO – South Asia) Starcom MediaVest Group is very well known for his thought leadership and determination that has changed the rules of the game in this part of the world. You could connect with him on LinkedIn, Facebook by his name.

Amol

By: Chris Kenton

Chris Kenton — Thu, 02 Apr 2009 06:01:00 +0000

Hi Amol. Thanks for commenting. Yes, we’re planning on videotaping our breakfast dialog, and we’ll post the video here. I’ll drop a Tweet with your hashtag to let you know when it’s posted. It usually takes us a week to find the spare time to edit and produce the video.

/chris

By: Amol Mohandas

Amol Mohandas — Thu, 02 Apr 2009 05:50:57 +0000

Good note and initiative.

I attended the India Social Media Summit 2009 on 26th March and one of the primary topics were ROI for Marketers. To take this topic forward, we (the social network formed during this event) are gathering for a brainstorm on exactly the same topic – Bridging the Social Media Divide which ends exactly at the time the Social Media Breakfast starts. It would be great if a podcast of the Breakfast is floated in space for use of the entire fraternity.

Regards,

Amol Mohandas
Twitter: PureMajick