Comments on: The Bursting Media Bubble: Is this the death of Public Relations? http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html Marketing AND Technology AND Society Thu, 25 Feb 2010 04:48:19 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Content is Still King | ChrisKenton.com http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1346 Content is Still King | ChrisKenton.com Wed, 27 May 2009 19:09:31 +0000 http://www.chriskenton.com/?p=493#comment-1346 [...] by what’s happening to the structure of media. I’ve been hammering this concept of the media bubble and how it’s bursting, and content is one of the main issues at play. Think about the media [...] [...] by what’s happening to the structure of media. I’ve been hammering this concept of the media bubble and how it’s bursting, and content is one of the main issues at play. Think about the media [...]

]]> By: Embracing the Tortoise | ChrisKenton.com http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1326 Embracing the Tortoise | ChrisKenton.com Thu, 07 May 2009 17:22:04 +0000 http://www.chriskenton.com/?p=493#comment-1326 [...] It also means to take a long-term view in understanding your market–and this is especially important in marketing and social media. If you want to make it further than the next turn in the road, you need some strategy to anticipate what’s beyond it. The best way to do that is to be a student of history, which is something in short supply in the marketing profession. I talk frequently about the historical context of the social media phenomenon and the bursting media bubble. If you want a synopsis, I wrote about here. [...] [...] It also means to take a long-term view in understanding your market–and this is especially important in marketing and social media. If you want to make it further than the next turn in the road, you need some strategy to anticipate what’s beyond it. The best way to do that is to be a student of history, which is something in short supply in the marketing profession. I talk frequently about the historical context of the social media phenomenon and the bursting media bubble. If you want a synopsis, I wrote about here. [...]

]]> By: Dana Todd http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1100 Dana Todd Fri, 21 Nov 2008 03:23:13 +0000 http://www.chriskenton.com/?p=493#comment-1100 Wow, you really put it out there - thank you for your courage! It resonates so much with my own thoughts on the future of PR. It's exactly the reason we built the Newsforce Network, so that PR people would have a new channel on which to build new practices in communications - speaking directly to readers in a nakedly transparent way. The funny thing is, you'd think PR execs would be dancing in the streets now that we've opened up a bypass lane into premium news for them to work their communications skills directly into an ongoing torrent of influence, but no...they're sticking to tried-n-true, media relations to the shrinking pool of employed journalists in masthead media, trying to influence people who are no longer the influencers they used to be. I'm sure they'll get it one of these days. In the meantime, the digital PR shops and the interactive agencies are jumping into the space and evolving it rapidly because they don't have that same set of baggage. Don't get me wrong - I still believe earned media has significant value and is the ultimate thumbs-up that you've made a good product or have a great company. But the definition of earned media is changing, and the opportunity to be "public" with your "relations" is right here and now. There is a wealth of new knowledge and tactics to be created. Thanks again for opening this topic and putting a great deal of thought into your opinion. Sincerely, Dana Todd, CMO Newsforce Network Wow, you really put it out there – thank you for your courage! It resonates so much with my own thoughts on the future of PR. It’s exactly the reason we built the Newsforce Network, so that PR people would have a new channel on which to build new practices in communications – speaking directly to readers in a nakedly transparent way.

The funny thing is, you’d think PR execs would be dancing in the streets now that we’ve opened up a bypass lane into premium news for them to work their communications skills directly into an ongoing torrent of influence, but no…they’re sticking to tried-n-true, media relations to the shrinking pool of employed journalists in masthead media, trying to influence people who are no longer the influencers they used to be.

I’m sure they’ll get it one of these days. In the meantime, the digital PR shops and the interactive agencies are jumping into the space and evolving it rapidly because they don’t have that same set of baggage.

Don’t get me wrong – I still believe earned media has significant value and is the ultimate thumbs-up that you’ve made a good product or have a great company. But the definition of earned media is changing, and the opportunity to be “public” with your “relations” is right here and now. There is a wealth of new knowledge and tactics to be created.

Thanks again for opening this topic and putting a great deal of thought into your opinion.

Sincerely,
Dana Todd, CMO
Newsforce Network

]]> By: PR Still Not Getting Social Media - MotiveLab - Social Marketing Group http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1097 PR Still Not Getting Social Media - MotiveLab - Social Marketing Group Wed, 19 Nov 2008 22:13:55 +0000 http://www.chriskenton.com/?p=493#comment-1097 [...] “Is Social Media Killing PR?” By Jeremiah Owyang and a post by Christopher Kenton called “The Bursting Media Bubble: Is this the death of Public Relations?” Jeremiah and Christopher are quick to acknowledge the continuing value of public relations but hold [...] [...] “Is Social Media Killing PR?” By Jeremiah Owyang and a post by Christopher Kenton called “The Bursting Media Bubble: Is this the death of Public Relations?” Jeremiah and Christopher are quick to acknowledge the continuing value of public relations but hold [...]

]]> By: patricia http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1086 patricia Fri, 14 Nov 2008 22:35:03 +0000 http://www.chriskenton.com/?p=493#comment-1086 oh, the hysteria was on the part of the bloggers, not me. well, maybe a little bit me too after reading their posts... oh, the hysteria was on the part of the bloggers, not me. well, maybe a little bit me too after reading their posts…

]]> By: patricia http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1085 patricia Fri, 14 Nov 2008 22:34:19 +0000 http://www.chriskenton.com/?p=493#comment-1085 this is just brilliant. have read too many blog posts (with varying levels of hysteria) that have tried to say the same thing but didn't come close to nailing it like you did. this is just brilliant. have read too many blog posts (with varying levels of hysteria) that have tried to say the same thing but didn’t come close to nailing it like you did.

]]> By: Russ Baker http://www.chriskenton.com/2008/11/the-bursting-media-bubble-is-this-the-death-of-public-relations.html/comment-page-1#comment-1084 Russ Baker Fri, 14 Nov 2008 17:49:15 +0000 http://www.chriskenton.com/?p=493#comment-1084 Great article! - I can't tell you how many times I've seen this play out as the Director and VP of Marketing at software companies here in the Bay Area. The question most asked by my CEOs was, "how many articles were published about us this month?" or, "Can we get a radio spot or video post on an influential site?" We were speaking to the media and assuming that their reach into our customer base was a sufficient ROI. And then once in a while someone would mention that they saw us in a publication and we knew that that $20k was a good spend. We wrote for the media, not for our customers. Looking back at that now I see that connecting with our customers was a task in a list that included product UI development, sales support, tradeshow management and web site maintenance. I could not move true customer relationship from a task to a guiding principle until the company was willing to embrace transparency and authenticity - that was such a difficult hurtle to overcome that I simply side-stepped it. My Bad. Great article! – I can’t tell you how many times I’ve seen this play out as the Director and VP of Marketing at software companies here in the Bay Area. The question most asked by my CEOs was, “how many articles were published about us this month?” or, “Can we get a radio spot or video post on an influential site?” We were speaking to the media and assuming that their reach into our customer base was a sufficient ROI. And then once in a while someone would mention that they saw us in a publication and we knew that that $20k was a good spend. We wrote for the media, not for our customers. Looking back at that now I see that connecting with our customers was a task in a list that included product UI development, sales support, tradeshow management and web site maintenance. I could not move true customer relationship from a task to a guiding principle until the company was willing to embrace transparency and authenticity – that was such a difficult hurtle to overcome that I simply side-stepped it. My Bad.

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