Beyond Monitoring: Managing Social Media Engagement

by Chris Kenton on October 8, 2008

I gave an in-depth presentation yesterday at the BrightTalk Social Media Summit on the state of social media monitoring and engagement management for enterprise marketers. This is essentially a view of the business landscape from the perspective of SocialRep. It’s an hour long presentation, but I guarantee that if you’re an enterprise marketer, you’ll find it worthwhile. If you’re not sure about spending the time, fast forward to someplace in the middle and listen for 5 minutes.

{ 2 comments… read them below or add one }

Ron Fredericks October 9, 2008 at 12:36 pm

Chris, your webinar was great! I think the word-of-mouth social media tools have changed the platform for marketing – maybe even the rules. Thus the marketing bubble. I’ve just created a new post on the subject that summarizes your webinar, while integrating some of my own thoughts. Perhaps your readers may find my post interesting too: http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/

Chris Kenton October 10, 2008 at 10:42 am

Hi Ron, thanks for stopping by and commenting. I do think the tools and rules are indeed changing. I’ll check out your post.

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