Comments on: Marketing in the Face of a Wall Street Crash http://www.chriskenton.com/2008/09/marketing-in-the-face-of-a-wall-street-crash.html Marketing AND Technology AND Society Mon, 16 Aug 2010 19:29:01 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Reengineering Demand Generation--By Natural Selection | ChrisKenton.com http://www.chriskenton.com/2008/09/marketing-in-the-face-of-a-wall-street-crash.html/comment-page-1#comment-1022 Reengineering Demand Generation--By Natural Selection | ChrisKenton.com Wed, 01 Oct 2008 17:04:46 +0000 http://www.chriskenton.com/?p=482#comment-1022 [...] couple of weeks ago I wrote about the financial crisis and it’s likely implications for the business of marketing. Beyond the direct comments on my [...] [...] couple of weeks ago I wrote about the financial crisis and it’s likely implications for the business of marketing. Beyond the direct comments on my [...]

]]> By: Mike Wagner http://www.chriskenton.com/2008/09/marketing-in-the-face-of-a-wall-street-crash.html/comment-page-1#comment-1011 Mike Wagner Sun, 21 Sep 2008 00:01:12 +0000 http://www.chriskenton.com/?p=482#comment-1011 Thanks for such meaningful food for thought. Your observation that, " people will go online to connect with peers more than ever before," is especially provocative. Tough times send us looking for community. Thanks for getting my mind racing. Keep creating...a brand worth raving about, Mike Thanks for such meaningful food for thought.

Your observation that, ” people will go online to connect with peers more than ever before,” is especially provocative.

Tough times send us looking for community.

Thanks for getting my mind racing.

Keep creating…a brand worth raving about,
Mike

]]> By: Jonathan Knowles http://www.chriskenton.com/2008/09/marketing-in-the-face-of-a-wall-street-crash.html/comment-page-1#comment-1002 Jonathan Knowles Fri, 19 Sep 2008 17:28:20 +0000 http://www.chriskenton.com/?p=482#comment-1002 I would love to say that I disagree with your analysis, Chris, but Adam's point about the financial sector being fundamental to the economy is why you are spot on. As a former banker, I understand how a relatively small number of bad debts can force the contraction of a bank's entire balance sheet - meaning that it has to withdraw loans from perfectly healthy customers. I was head of marketing for an internet infrastructure business in 2001 and believed that our credible business model and track record would mean that we would continue to be funded while others had their funding withdrawn. How wrong I was! I fear that this scenario is going to be replayed. Some perfectly good businesses are going to find that they are exposed to the financial mess in a way that they never expected. I would love to say that I disagree with your analysis, Chris, but Adam’s point about the financial sector being fundamental to the economy is why you are spot on. As a former banker, I understand how a relatively small number of bad debts can force the contraction of a bank’s entire balance sheet – meaning that it has to withdraw loans from perfectly healthy customers.
I was head of marketing for an internet infrastructure business in 2001 and believed that our credible business model and track record would mean that we would continue to be funded while others had their funding withdrawn. How wrong I was!
I fear that this scenario is going to be replayed. Some perfectly good businesses are going to find that they are exposed to the financial mess in a way that they never expected.

]]> By: adampasz http://www.chriskenton.com/2008/09/marketing-in-the-face-of-a-wall-street-crash.html/comment-page-1#comment-999 adampasz Thu, 18 Sep 2008 05:35:34 +0000 http://www.chriskenton.com/?p=482#comment-999 Thanks, great essay. It's sometimes easy to over-react to downturns. The economy has bounced back well from trouble spots in the past. Still, this does feel different because financials are so fundamental to the entire market. I'm amazed that no one seems to be bringing up Enron in the coverage. Indeed, it seems like this is Enron playing out all over again, but on a much larger scale. And it is brought to us by the same rogues that were involved in the mess. Thanks, great essay. It’s sometimes easy to over-react to downturns. The economy has bounced back well from trouble spots in the past. Still, this does feel different because financials are so fundamental to the entire market.

I’m amazed that no one seems to be bringing up Enron in the coverage. Indeed, it seems like this is Enron playing out all over again, but on a much larger scale. And it is brought to us by the same rogues that were involved in the mess.

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