Comments on: WHIM: Interview with Rene Bonvanie http://www.chriskenton.com/2008/08/whim-interview-with-rene-bonvanie.html Marketing AND Technology AND Society Thu, 26 Jan 2012 18:40:49 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Google Dance Party | ChrisKenton.com http://www.chriskenton.com/2008/08/whim-interview-with-rene-bonvanie.html/comment-page-1#comment-946 Google Dance Party | ChrisKenton.com Sat, 23 Aug 2008 18:45:08 +0000 http://www.chriskenton.com/?p=473#comment-946 [...] been doing a lot more work in partnership with Miner Productions over the past year, including our What’s Happening in Marketing Videos and Elite Retreat events. I wasn’t involved in their big rave last week at Google, but their [...] [...] been doing a lot more work in partnership with Miner Productions over the past year, including our What’s Happening in Marketing Videos and Elite Retreat events. I wasn’t involved in their big rave last week at Google, but their [...]

]]> By: Chris Kenton http://www.chriskenton.com/2008/08/whim-interview-with-rene-bonvanie.html/comment-page-1#comment-907 Chris Kenton Tue, 19 Aug 2008 14:18:07 +0000 http://www.chriskenton.com/?p=473#comment-907 Thanks for posting, ED. I also liked his point about the ruts marketers get into, following the same patterns of marketing programs--like whitepapers and webinars--rather than getting out and trying new things. Thanks for posting, ED. I also liked his point about the ruts marketers get into, following the same patterns of marketing programs–like whitepapers and webinars–rather than getting out and trying new things.

]]> By: ED http://www.chriskenton.com/2008/08/whim-interview-with-rene-bonvanie.html/comment-page-1#comment-906 ED Mon, 18 Aug 2008 21:15:46 +0000 http://www.chriskenton.com/?p=473#comment-906 I worked with Rene at SAP. Rene is spot on in his thinking. Alhtough I'm not maybe as aggressive as Rene is in putting so much behind Social Media in my overall mix I have certainly added many new social media initaives to my traditional mix. For example we launched a Youtube channel, and a facebook page and will very soon launch a ebook initaive (no registration required). I agree with Rene in that people buy and reserach very differently today and relay on word of mouth to a much greater extent everyday. This is the relaity marketers will have to face-We are no longer in control. I worked with Rene at SAP. Rene is spot on in his thinking. Alhtough I’m not maybe as aggressive as Rene is in putting so much behind Social Media in my overall mix I have certainly added many new social media initaives to my traditional mix. For example we launched a Youtube channel, and a facebook page and will very soon launch a ebook initaive (no registration required).

I agree with Rene in that people buy and reserach very differently today and relay on word of mouth to a much greater extent everyday. This is the relaity marketers will have to face-We are no longer in control.

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