I’ve just wrapped up my guest blogging gig with Unica–two months writing about social media–and turned the reigns over to Rand Schulman and Steve O’Brien, who will be blogging about Internet Marketing. Guest blogging for someone else has it’s risks and rewards. On the one hand, it’s a good way to dilute your attention and lose some focus on your own blog, and maybe some traffic momentum. On the other hand, it can be a good way to gain some new perspective and reach a new audience.
For me, the guest blogging was a calculated risk. I’ve been interested in social media for a long time, but dabbling mostly on the periphery. I knew that guest blogging for Unica under a public banner, "The Power of Social Media", would challenge me to bring a lot more focus to the topic. And that paid off in spades. The biggest impact is that the experience moved me to refocus my agency squarely in the social media space, and led to the relaunch of MotiveLab last month. It also led to the development of a new blog that will parallel MarketingRev, called SocialPlug, which will be launching in a couple of weeks.
So now my gig with Unica is up, and coming home to Marketonomy is another shift in perspective. Instead of just stepping back into an old pair of comfortable shoes, I’m looking around and thinking about making some changes here too. Nothing certain yet, just looking. If you have any suggestions or ideas, please weigh in and challenge me. It’s nice to be back.