I’ve finally posted my first videocast on MarketingRev.com, laying out the fundamentals of RSS and its implications for marketers in an interview with Mark Carlson, the CEO of SimpleFeed. It’s not a big bells and whistles kind of video, but if you’re a marketer and you’re not up to speed on RSS, it’s a quick and painless way to learn about many of the key issues and challenges. I’m working on a long series of similar videos, and I’m taking suggestions and comments on improving them

The current video is a straightforward interview, which I shot, edited and posted with consumer equipment and software. That’s in stark contrast to a series of videos I’ve been working on in partnership with MinerProductions, where we’ve had professional cameramen, editors, and a truckload of equipment. The difference to me is interesting to parse–both in what happens when you work on a big production, and how viewers receive it, and I talked a little about this issue on the Unica blog.   Suffice to say I think video is going to continue to be rapidly democratized, but I also think it’s going to evolve a lot faster toward the kind of production values we are accustomed to on television.