business press and management thought leaders – especially in north america – have done a marvelous job in picking up the fancy design hype and immediately transforming it into a profound discussion on innovation.
the verdict may still be out, but as much as the current “innovation movement” touches most/all parts of an organization it touches marketing. – even more so as marketing is the corporation’s classical market interface.

the party may feel like 1997 – thank god – but especially in marketing we are well advised to carefully listen to the beat. – not every old step may be in tune with the new rhythm.