Comments on: The Mysteries of Enterprise Marketing http://www.chriskenton.com/2006/11/the_mysteries_o.html Marketing AND Technology AND Society Mon, 16 Aug 2010 19:29:01 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Victor Cook, Jr., New Orleans, Louisiana http://www.chriskenton.com/2006/11/the_mysteries_o.html/comment-page-1#comment-656 Victor Cook, Jr., New Orleans, Louisiana Sat, 11 Nov 2006 10:05:52 +0000 http://www.cymbic.com/kenton/2006/11/the_mysteries_of_enterprise_marketing.html#comment-656 Here's a video by Microsoft that dramatizes the main message in my chapter on enterprise marketing expenses: people create intangible value and the cost of people is reported as selling, general and administrative expenses. This video is short and compelling. Quiet but passionate. Emotional too. Kind of a high-tech-take-off on Ebenezer Scrooge in the 21st century. Even though it's produced by MSFT, the message strikes me as a generic ad for the enterprise marketing organization. Take a look and pass it along: <a href="http://www.microsoft.com/business/peopleready/overview/greatestasset.mspx" rel="nofollow">http://www.microsoft.com/business/peopleready/overview/greatestasset.mspx</a> Here’s a video by Microsoft that dramatizes the main message in my chapter on enterprise marketing expenses: people create intangible value and the cost of people is reported as selling, general and administrative expenses.

This video is short and compelling. Quiet but passionate. Emotional too. Kind of a high-tech-take-off on Ebenezer Scrooge in the 21st century. Even though it’s produced by MSFT, the message strikes me as a generic ad for the enterprise marketing organization. Take a look and pass it along:

http://www.microsoft.com/business/peopleready/overview/greatestasset.mspx

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