http://www.chriskenton.com/2006/11/analyzing_and_f.html Marketing AND Technology AND Society Mon, 16 Aug 2010 19:29:01 -0400 http://wordpress.org/?v=2.8 hourly 1 http://www.chriskenton.com/2006/11/analyzing_and_f.html/comment-page-1#comment-661 Stive Angelo Fri, 24 Aug 2007 08:11:44 +0000 http://www.cymbic.com/kenton/2006/11/analyzing_and_forecasting_enterprise_marketing_performance.html#comment-661 If you don't want to see this links, please email me dnsk_mail [ A t ] yahoo.com And give URL of your site. Snxs. If you don’t want to see this links, please email me dnsk_mail [ A t ] yahoo.com
And give URL of your site. Snxs.

]]> http://www.chriskenton.com/2006/11/analyzing_and_f.html/comment-page-1#comment-660 Stive Angelo Fri, 24 Aug 2007 08:11:27 +0000 http://www.cymbic.com/kenton/2006/11/analyzing_and_forecasting_enterprise_marketing_performance.html#comment-660 If you don't want to see this links, please email me dnsk_mail [ A t ] yahoo.com And give URL of your site. Snxs. If you don’t want to see this links, please email me dnsk_mail [ A t ] yahoo.com
And give URL of your site. Snxs.

]]> http://www.chriskenton.com/2006/11/analyzing_and_f.html/comment-page-1#comment-659 Carol Thu, 30 Nov 2006 19:30:07 +0000 http://www.cymbic.com/kenton/2006/11/analyzing_and_forecasting_enterprise_marketing_performance.html#comment-659 Chris, The "hot" seam within companies has often been cited as sales and marketing. While the need for collaboration, coordination and shared vision between these organizations remains critical, marketers equally need to establish relationships with finance and the CFO. As noted in your post, many of the measurement concepts and techniques equally apply to investment analysis, as, afterall, marketing is a key investment. Pat LaPointe of MarketingNPV has also done signficant consulting, thinking and writing on this topic. You can see some of his thoughts on the Marketing Consortium: <a href="http://unicashare.typepad.com/share/2006/11/is_measurement_.html" rel="nofollow">http://unicashare.typepad.com/share/2006/11/is_measurement_.html</a> Chris,
The “hot” seam within companies has often been cited as sales and marketing. While the need for collaboration, coordination and shared vision between these organizations remains critical, marketers equally need to establish relationships with finance and the CFO. As noted in your post, many of the measurement concepts and techniques equally apply to investment analysis, as, afterall, marketing is a key investment. Pat LaPointe of MarketingNPV has also done signficant consulting, thinking and writing on this topic. You can see some of his thoughts on the Marketing Consortium: http://unicashare.typepad.com/share/2006/11/is_measurement_.html

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