Really rich article. Many, many good insights that confirm what I’m sure many know anecdotally. I bookmarked it on del.icio.us so I can read it slowly again.
Boy, marketing . . . you back is against the wall. How will you respond?
Christopher Kenton wrote this summary of a recent study by the CMO Council. The results aint pretty, as these highlights indicate:
[The] study revealed an astonishing lack of direct customer involvement, with marketers relying heavily on the …
Christopher,
Really rich article. Many, many good insights that confirm what I’m sure many know anecdotally. I bookmarked it on del.icio.us so I can read it slowly again.
Boy, marketing . . . you back is against the wall. How will you respond?
Christopher,
Great article in B2B. Thought you would be interested in my post on the state of MPM following the IDC MPM conference
Eric
http://h20325.www2.hp.com/blogs/kintz/archive/2006/04/20/924.html
Low marks for marketers
Christopher Kenton wrote this summary of a recent study by the CMO Council. The results aint pretty, as these highlights indicate:
[The] study revealed an astonishing lack of direct customer involvement, with marketers relying heavily on the …