3 thoughts on “Marketing Performance Measurement

  1. Brooks Jordan


    Really rich article. Many, many good insights that confirm what I’m sure many know anecdotally. I bookmarked it on del.icio.us so I can read it slowly again.

    Boy, marketing . . . you back is against the wall. How will you respond?

  2. The Bell Curve Scar

    Low marks for marketers

    Christopher Kenton wrote this summary of a recent study by the CMO Council. The results aint pretty, as these highlights indicate:
    [The] study revealed an astonishing lack of direct customer involvement, with marketers relying heavily on the …

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