In my first foray into podcasting, I’ve interviewed Alan Scott, CMO of Factiva. Alan is one of the most candid–and often provocative–marketers around, so it was the perfect opportunity to step into audio and capture some of his thoughts on tape. I interviewed Alan over the phone, and we talked about everything from why marketers are losing control of "the message" to why salespeople make better marketers.
The podcast is about 22 minutes long, and the file is 8MB–and you’ll have to endure my first attempts at "slick" audio production. Click here to listen. (right click to download).