Comments on: What’s Happening to PR? http://www.chriskenton.com/2005/10/whats_happening.html Marketing AND Technology AND Society Mon, 16 Aug 2010 19:29:01 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Thom Singer http://www.chriskenton.com/2005/10/whats_happening.html/comment-page-1#comment-539 Thom Singer Fri, 21 Oct 2005 18:54:12 +0000 http://www.cymbic.com/kenton/2005/10/whats_happening_to_pr.html#comment-539 I think that the PR industry will soon undergo some big changes. More and more people are becoming disenchanted with paying $5000 -$25000 a month to PR firms with mediocre results. I wrote a book, and the amount of money that the publishing focused PR companies wanted was a JOKE. And no promises of anything or any results. I could take the amount of money they wanted, go to Vegas...and have better cash return than I would have gotten for them promoting my book. So you ask what's happenning to PR...I think the better question is who is going to be the first PR firm to come up with a new model and leave the others in the dust? I think that the PR industry will soon undergo some big changes. More and more people are becoming disenchanted with paying $5000 -$25000 a month to PR firms with mediocre results.

I wrote a book, and the amount of money that the publishing focused PR companies wanted was a JOKE. And no promises of anything or any results. I could take the amount of money they wanted, go to Vegas…and have better cash return than I would have gotten for them promoting my book.

So you ask what’s happenning to PR…I think the better question is who is going to be the first PR firm to come up with a new model and leave the others in the dust?

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