I have long held that pull marketing is better than push, retention better than acquisition, organic better than forced – so when we see all of these experts talking about how to beat the google system – i can’t help but wonder why they don’t spend those resources on developing a stronger more differentiated brand promise that will pay off handsomely in the medium and long-run.

Yes one needs acquisition for a business to thrive. But build the better mouse trap first. Have your customers become your advocates, build a longterm relationship built on a foundation of trust, value, solutions, be proactive, stick with your customers through thick and thin and be a good corporate citizen – all of which I call “Share of Life” – see blog.

I guess its just easier to spend the bucks today and deal with Wallstreet’s financial demands today than build for the future.

Alas the short-term approach rarely allows a brand to build momentum.

Sad

My $0.02
Miro