I just got off the phone with John Winsor. We had a great conversation about brands and marketing, and we’re essentially on the same page. He posts his own response to my comments here. I have to say what I appreciate about the whole experience is finding a thread online that leads to an open and engaging discussion, less about "what’s wrong" with marketing per se than about how marketing can be done more effectively.
John’s focus is on the development of *real* interaction between marketers and their customers, rather than the relationship-by-proxy that happens through agencies, focus-groups, surveys, etc. He talks about going Beyond the Brand (ie: the hype of branding) by changing the one-way flow of marketing communication–the broadcasting of a pre-fab message–to a two-way dialog with customers. I can’t argue with that–in fact, I’m looking forward to more of a dialog with John in the future.
Chrstopher –
I look forward to continuing our dialogue, as well.