For the past four weeks I’ve been burning the candle at both ends–with a blow torch. I’ve been working in support of the wide launch of Entrisphere, the most promising new play of the telecom recovery; I’ve been providing product launch support for Gaffey & Associates, an enterprise software company in the healthcare space; and when the workday is done, I’ve been picking up a second shift to reposition and relaunch Cymbic’s own product offering–which we pushed live last night at 1am. I’m ready for a long bike ride and a nap.
Remember that old saw: The Cobbler’s Children Have No Shoes? I don’t think there’s anything more difficult–or dangerous–than a marketing agency doing it’s own marketing. Working for clients is cake. You have the clarity of distance that lends a sharp perspective to discussions on strategy and execution. When you become your own client, you’re too close to the challenges to get a clear perspective, but since you know that perspective exists, you chase yourself in circles trying to gain it. Everything looks brilliant before it suddenly looks ridiculous. Someone should write a dark comedy in the mold of Glengarry Glen Ross, sitting in on the conversation of professional marketers trying to position themselves.
Take a look at our refreshed site and let me know what you think. I’ll be back into the swing of posting after I get a good dose of sunshine.